I simply couldn’t help it. I saw the cover, I knew I had to buy British Vogue’s March issue. So, one could say that signing the hottest songstress of the moment was the right move. Personally, I’ve been obsessed with her melancholic voice, the David Lynch reminiscent tunes and the somewhat over dramatic, angsty lyrics since Video Games went viral late last year. However, does someone who many would class as the flavour of the month, deserve a Vogue cover?
Maybe it’s a reflection of today’s concept of fame. Succesful artists need a fast number one, topping iTunes from the word “go”. Number 2 is reason enough to be dropped by a music label. Either you are extremely hot and the media is hungry for you, or you are the next best thing to be forgotten.
Lana Del Rey has so much mysticism surrounding her that we can only more or less guess how she got to be on the coveted British cover. She released her own viral clips last summer, her enigmatic Video Games and Blue Jeans videos going all over the planet before we even knew where she came from. While the world was becoming aware of the vampish looking girl behind the songs, her yet to be released debut record had already been dubbed “the album of the year”.
Having listened to her first album, Born To Die, I was happily surprised to discover she has more than just a few good songs. The cut giving title to the album is epic, so is the video. Other LP highlights are Off To The Races and National Anthem.
There is more to Lana Del Rey than her music. She has an appealing physique, which immediately prompted the press to speculate whether she has collagen enhanced lips. Her retro inspired style has produced countless online picture galleries, magazine features and fashion commentaries.
The thing is, shouldn’t a Vogue cover be reserved for top models? Shouldn’t a photo shoot by none other than Mario Testino be something only established celebrities get to do? With only a few weeks after the release of Born To Die, isn’t the world going slightly too fast that we are consecrating and dumping stars in the blink of an eye?
What do you think? Does Lana Del Rey deserve any glamorous magazine cover that will have her? Or is this cover just a reflection of how fickle this society we live in is?
Pictures: Vogue UK via Fashion Limbo